Launched in February 2005, with over 33.69 million subscribers over a decade, Banglalink was the catalyst in making mobile telephony an affordable option for consumers in Bangladesh. The initial success of Banglalink was based on a simple mission: “Bringing mobile telephony to the masses”, which was the cornerstone of Banglalink’s strategy. Fueled with the strong core values such as Customer-obsession, Entrepreneurialism, Innovation, Collaboration & Truthfulness, Banglalink is now working relentlessly to bring the digital world to each and every customer, building a true digital Bangladesh, and moving away from the traditional mobile operator to a tech company. With ‘customer experience’ being Banglalink’s core focus, digitalization has become a necessity to update the way customers engage, communicate and operate (Internally & Externally), and also to offer services from the traditional way of business, to digital/online. Banglalink aims to enable its customers to get the best out of the digital future and create a true digital ecosystem through providing products that suit their demands. The growth of Banglalink over the years have been fueled with innovative products and services targeting different market segments, aggressive improvement of network quality and dedicated customer care, creating an extensive distribution reach across the country and establishing a strong brand that emotionally connected customers with Banglalink.